How to spot bot traffic in Google Ads

Suspicious signals

Many clicks from the same IP in a short time.

Ad clicks from datacenter, VPN or proxy IPs.

Instant exit with no on-page movement (0-second session).

Device fingerprint signals left by automation tools (headless browsers).

What to look for in Analytics

Abnormally high bounce rate, 0-second average session duration, and geographically irrelevant traffic spikes all raise bot suspicion.

Evidence: session recording

Being able to watch how a suspicious visitor behaved confirms bot vs. real. A session with no mouse movement that browses dozens of pages in seconds is a typical bot.